[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.mirond.cz\/tipy-na-knihy-ktere-vam-mohou-pomoci-v-oblasti-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.mirond.cz\/tipy-na-knihy-ktere-vam-mohou-pomoci-v-oblasti-marketingu\/","headline":"Tipy na knihy, kter\u00e9 v\u00e1m mohou pomoci v oblasti marketingu","name":"Tipy na knihy, kter\u00e9 v\u00e1m mohou pomoci v oblasti marketingu","description":"Formy vzd\u011bl\u00e1v\u00e1n\u00ed mohou b\u00fdt r\u016fzn\u00e9. Pro oblast marketingu existuj\u00ed online kurzy, kurzy, kter\u00e9 budete fyzicky nav\u0161t\u011bvovat, vysoko\u0161kolsk\u00e9 studium, spousta internetov\u00fdch \u010dl\u00e1nk\u016f, nau\u010dn\u00fdch vide\u00ed, \u010dasopis\u016f anebo","datePublished":"2022-11-29","dateModified":"2022-11-29","author":{"@type":"Person","@id":"https:\/\/www.mirond.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.mirond.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/afe3e9c307ddf0b756c397ad75c6ecdba1f9da628b10651fe33a13bba6407ccd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/afe3e9c307ddf0b756c397ad75c6ecdba1f9da628b10651fe33a13bba6407ccd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"mirond.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.mirond.cz\/wp-content\/uploads\/online-marketing-gd394d0f12_640_1.jpg","url":"https:\/\/www.mirond.cz\/wp-content\/uploads\/online-marketing-gd394d0f12_640_1.jpg","height":0,"width":0},"url":"https:\/\/www.mirond.cz\/tipy-na-knihy-ktere-vam-mohou-pomoci-v-oblasti-marketingu\/","about":["Internet"],"wordCount":419,"articleBody":"        Formy vzd\u011bl\u00e1v\u00e1n\u00ed mohou b\u00fdt r\u016fzn\u00e9. Pro oblast marketingu existuj\u00ed online kurzy, kurzy, kter\u00e9 budete fyzicky nav\u0161t\u011bvovat, vysoko\u0161kolsk\u00e9 studium, spousta internetov\u00fdch \u010dl\u00e1nk\u016f, nau\u010dn\u00fdch vide\u00ed, \u010dasopis\u016f anebo pr\u00e1v\u011b knih. Na ty se v tomto \u010dl\u00e1nku zam\u011b\u0159\u00edme. Knihy se mohou zd\u00e1t v dne\u0161n\u00ed dob\u011b jako starom\u00f3dn\u00ed zp\u016fsob, kdy\u017e se chcete dozv\u011bd\u011bt n\u011bco nov\u00e9ho, ale \u010dasto je to pro n\u00e1s nejspolehliv\u011bj\u0161\u00ed zdroj informac\u00ed. Proto se poj\u010fme pod\u00edvat na tipy na knihy z oblasti marketingu, kter\u00e9 v\u00e1m mohou dopomoci ke zkvalitn\u011bn\u00ed va\u0161\u00ed pr\u00e1ce.  Online marketing: Od webov\u00fdch str\u00e1nek k soci\u00e1ln\u00edm s\u00edt\u00edm \u2013 Jitka Bure\u0161ov\u00e1 Kniha od nakladatelstv\u00ed Grada, kter\u00e1 se zab\u00fdv\u00e1 pestrou \u0161k\u00e1lou t\u00e9mat\u016f z oblasti marketingu. Je vhodn\u00e1 i pro za\u010d\u00ednaj\u00edc\u00ed z t\u00e9to oblasti, tak pro pokro\u010dil\u00e9. Dozv\u00edte se zde v\u00edce o t\u00e9matech jako je SEO, webov\u00e9 str\u00e1nky, podrobn\u00e9 informace o e-shopech nebo jak funguj\u00ed webov\u00e9 srovn\u00e1va\u010de. Vysv\u011btluje tak\u00e9 principy fungov\u00e1n\u00ed online marketingu na r\u016fzn\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch, od Facebooku, p\u0159es YouTube a\u017e po Instagram. Z\u00e1klady marketingu \u2013 Miroslav Karl\u00ed\u010dek Za touto knihou stoj\u00ed skupiny odborn\u00edk\u016f z oblasti marketingu spole\u010dn\u011b s Miroslavem Karl\u00ed\u010dkem, kter\u00fd je vedouc\u00edm katedry na Fakult\u011b podnikohospod\u00e1\u0159sk\u00e9 Vysok\u00e9 \u0161koly ekonomick\u00e9 v Praze. Pojedn\u00e1v\u00e1 o marketingu ji\u017e od \u00fapln\u00fdch z\u00e1klad\u016f a podrobn\u011b vysv\u011btluje v\u0161echny z\u00e1kladn\u00ed pojmy, strategie a metody, kter\u00e9 se v t\u00e9to oblasti mohou uplatnit. Obsahuje tak\u00e9 spoustu praktick\u00fdch p\u0159\u00edklad\u016f, kter\u00e9 pom\u016f\u017eou \u010dten\u00e1\u0159i k lep\u0161\u00edmu pochopen\u00ed teorie.  Z\u00e1klady SEO: jasn\u011b a stru\u010dn\u011b \u2013 Michal Binka a Daniel Jaro\u0161 Jeliko\u017e se SEO dost podstatnou \u010d\u00e1st\u00ed online marketingu a je prosp\u011b\u0161n\u00fd pro v\u0161echny, kte\u0159\u00ed se zab\u00fdvaj\u00ed webov\u00fdmi str\u00e1nkami a vyhled\u00e1v\u00e1n\u00edm na internetu, uv\u00e1d\u00edme zde i tuto publikaci. Dozv\u00edte se v n\u00ed z\u00e1klady teorie z oblasti SEO ale p\u0159edev\u0161\u00edm praktick\u00e9 p\u0159\u00edklady, aby mohli u\u017eivatel\u00e9 teoretick\u00e9 informace i hned za\u010d\u00edt uplat\u0148ovat v praxi. Jedn\u00e1 se o jednu z nejpodrobn\u011bji zpracovan\u00fdch publikac\u00ed, kter\u00e9 jsou v sou\u010dasn\u00e9 dob\u011b na trhu. Pokud si nev\u00edte rady s oblast\u00ed SEO ani po p\u0159e\u010dten\u00ed pot\u0159ebn\u00e9 literatury, m\u016f\u017eete vyu\u017e\u00edt slu\u017eby SEO Brno nebo SEO Praha.                                                                                                                                                                                                                                                                                                                                                                                          4.1\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Tipy na knihy, kter\u00e9 v\u00e1m mohou pomoci v oblasti marketingu","item":"https:\/\/www.mirond.cz\/tipy-na-knihy-ktere-vam-mohou-pomoci-v-oblasti-marketingu\/#breadcrumbitem"}]}]